|
09 March 2010
Posted in
S.E.O
Does the future of TV advertising have anything to do with online ads? How could it? Google’s new TV set-top box is currently in-progress and promises to answer the above question with ease, giving users the ability to search both television and online content. This brings forth a whole new world of Pay-Per-Click (PPC) advertising with services like Google AdWords.
Assuming this product breaks into the market, it could bring the opportunity for Google to dominate even more market sectors that they are not already established in. There are so many things that they could integrate into this box, like their movie rentals selection on YouTube, and there is even speak of them doing deals with other satellite/cable companies.
The one way in which this could improve all TV advertising, happens to be Google’s middle name, relevancy. When people record shows, they usually cut out the adverts, and some people record all the shows they watch just to cut the ads. The reason people do this is because TV ads aren’t relevant, they don’t have the ability to be relevant, but as we all know, Google can always find a way to change that.
Considering that most advertisers now consider online advertising more profitable than TV ads, this could see TV ads being used in a more targeted, cost-effective way, meaning TV ads could be watched once again. Stand by and keep watch, this could be a massive hit that changes TV!
